How do you make money on YouTube? Sounds pretty professional. Earning money with YouTube is still possible, but it is no longer as easy as it used to be because of the competition. Everything here has now become more professional – including the advertising industry. A few years ago, they knew very little about what to do with the platform.
In the meantime, they have recognized the value of YouTube and found numerous ways to advertise to the people via the platform. For you, this means a large selection of active and passive income sources – if you have achieved the status of an influencer. If not, you can also use YouTube to your advantage by using it as branding for your company or positioning yourself as a specialist for an application. Now, there are only question marks buzzing through your head. Here are ideal ways to make money on YouTube.
Google Adsense and AdWords
Google AdSense and AdWords video ads can be displayed automatically before or while your videos are being viewed. For each click, you will receive remuneration of a few cents. If you generate a lot of views, you can earn money with them. Nevertheless, these forms of advertising play a rather subordinate role for influencers.
Affiliate links bring you a commission if your followers buy the product or service based on your link. Let’s say you’re doing a beauty tutorial and linking to the curling iron you are using. You will now receive around one to ten percent of the proceeds for every purchase, depending on the affiliate program. This, too, is more likely to generate additional income than lucrative income.
Product placements in your videos bring in significantly more money. While YouTubers with little reach are often still satisfied with getting the product for free, you can earn good money with YouTube as the reach increases.
If you have made a name for yourself on YouTube, you can also land advertising deals or engagements that will bring you high income away from the platform. This can be TV or print advertising, booking a designer for the catwalk, your own fashion collection, your own (online) game, or something else.
Sale of Merchandise
Another option is to sell products and merchandise. If you have a certain fan base and a correspondingly high number of followers, you can also use your channel to promote and sell your own products. Also, YouTube has its own merchandise area where you can manage your articles. These are then displayed to viewers in any order. For this function, however, you have to register with the YouTube partner program. With this program, YouTube checks to a more stringent extent that they are honest creators and that you are following all guidelines.
If you have a die-hard community, you can also ask them via YouTube to provide you with money for a new project. Followers who are enthusiastic about you and your content can then transfer money to you.
Working Independently as a Specialist of Consultant
If you are self-employed or looking for a new job, you can also make money on YouTube and use it as a passive income source. So you will not achieve a large reach and thus no or hardly any income via the platform, but you can position yourself as a specialist. You can give important tips in your subject area, act as an advisor or provide information.
Think about what your target group – i.e., potential customers or future employers – might be interested in and how you can reach them. In this case, your audience is not about quantity but quality. YouTube can help you land a new, better-paying job or high-profile customers. This strategy is known as “personal branding.
How much money do you make on YouTube?
That is a good question that certainly cannot be answered across the board. Because the amount of your possible earnings depends on various factors, especially the number of clicks. You will earn a few dollars a month, for example, if only a few watch your videos or if many of your viewers use an ad blocker. But if you should manage to build a large fan base, income of several hundred to thousands of dollars per month is possible with YouTube.
For example, with AdWords video ads, you get paid every time a Google ad is shown to a viewer. So the more views your video has, the more money you will make. Depending on the topic and quality of your videos and your channel, and a few other factors, the income per 1,000 views is between 1 and 5 dollars. So you really need a lot of views if you want to make a living from advertising alone.
You can earn more money with YouTube through product placements. Here, many companies not only give you the product for free, but you often get an additional payment for your video about the product. The amount varies between three and four-digit amounts. It is also clear that the larger your channel, the more you can charge for product placement or a promotional video.
How much money do you earn on YouTube per like, view or subscriber?
To make money with YouTube, it doesn’t matter how many subscribers your channel has. Because you don’t get more or less money for the sheer number of subscribers. Nevertheless, it can be important that you attach importance to the highest possible number of subscribers. Because when it comes to contract negotiations, e.g., for product placement, or the costs per click, a high number of subscribers is a success factor. Because the more subscribers you have, the more likely it is that your videos will be seen by many people.
Likewise, you won’t earn more money with YouTube if your videos have a particularly high number of likes. At least not directly. Because indirectly, many likes under a video ensure that it is listed further up in the search. And this, in turn, leads to more people watching your video. We have summarized which ranking factors are still effective on YouTube in our article on YouTube SEO.
Let’s come to the key figure crucial for making money with YouTube: the number of views. For example, the more people have viewed your videos, the more people they buy from the ads because most ads work on the cost-per-click principle. The more successful your video is in terms of click rates, the more money you will make with YouTube. How much you then earn per click depends on your reputation, quality, and size of the channel.
There are still myriad ways to make money with YouTube. But no one said it was easy. To make it to the top is almost impossible due to the competitive situation – but only almost. It is more realistic to generate a little extra income with YouTube or to find new ways to use the platform for you. Keyword: personal branding..”