Any professional wishing to develop his activity must be present on the web thanks to a showcase website. It allows you to present your products and services and highlight your know-how.
It is also a guarantee of professionalism, making it possible to attract potential customers and convince them to call on you. Thanks to it, the general public can also discover your company and contact it 24 hours a day, 7 days a week, anywhere in the world.
So, how do you create an effective showcase website?
A well-designed showcase website that meets technical standards
You have to bring together a certain number of technical prerequisites to create a fully functional showcase website. In particular, you have to choose your host, which is none other than the place where your website will be stored.
You should not choose the domain name at random either. Corresponding to the address of your showcase website, it must be both short and perfectly understandable.
When creating your menu, make sure it is perfectly clear to avoid confusion and make life easier for the user. When they visit your storefront website, they should be able to find the information they are looking for with as few clicks as possible.
You have the choice: create a website by yourself if you have the skills or entrust it to a professional for more security.
Showcase Website creation: taking care of the design and the user experience
Website creation is not enough if you want to boost your business. It also needs to captivate readers. For Internet users to want to stay on your site, you must optimize it so that navigation is fluid and instinctive while taking care of the graphics according to your tastes or the graphic charter of your company. We must prioritize clarity and simplicity.
You must take care of the user experience. Your showcase website should not take forever to load, at the risk that visitors who are always in a hurry will look elsewhere. This loading time depends on several factors, such as the length of the pages, the quality of the codes, and the comprehension of the images.
It must also be responsive design, that is to say, that it must be consulted not only on a computer but also on smartphone and tablet, given current browsing habits. What’s more, Google considers the mobile version of your site to rank it in its results.
Create relevant content, essential for visibility
The content on your website must be of high quality and be really useful to your readers, bringing them added value. The information must be well organized, with a clear and explicit title, short and airy paragraphs, etc. The texts must also respect a certain length, that is to say, at least 300 words, to have the good favors of Google.
To make Internet users want to stay on your showcase website, you must also captivate the eye with images, photos, and videos to illustrate the content. Here again, we must be uncompromising on quality.
Then, you have to think about the entire SEO side, which is essential to ensure the visibility of your website. This necessarily involves the choice of keywords that you will use in your content. You must also choose your titles, meta-descriptions, and the names of images and videos with care. The goal is to make your pages easier to understand by Google and the readers themselves.
The creation of a showcase site is a vast subject, still covering many aspects. By following these few simple rules, you will make sure that Internet users easily find your site. They enjoy browsing it. This will inevitably help develop your visibility.