How to Make a Great Instagram Story?

Whether it’s the advantages of a successful story or the means at your disposal, we’ll see together everything you need to remember about creating a great story on Instagram.

  • What is an Instagram story?
  • What is a featured story on Instagram?

Instagram is a successful social network that allows content to be shared in different formats. Stories are mostly used by users. And for good reason, they allow you to interact spontaneously with your subscribers, announce promotions or launches, publish tutorials…

Hence the importance of knowing how to make an Instagram story and using the right tools such as Adobe Express to put a touch of creativity into your creations.

To find out all about how to make a great Instagram story, read on!

What is an Instagram story?

A story is a full-screen post of a photo, video, or text that lasts up to 15 seconds. It expires after 24 hours but can be viewed multiple times during that time. They have become the major content on Instagram, and are very popular with influencers working for various brands in particular.

You can watch stories from accounts you follow in the banner at the top of your News Feed. A colored circle appears around the account’s profile picture when a new story is added.

Thus, it is possible to pin your best stories so that they remain visible on your profile.

What is an Instagram Featured Story?

Unlike a “classic” story, a featured story (highlight) is a permanent Instagram story that is visible beyond 24 hours. It is most often a complication of stories that follow a theme (travel, fashion, art, etc.).

The featured story appears in a new section under your bio. Many profiles on Instagram use featured stories to highlight specific themes within their feed. They can also be the result of partnerships with brands.Instagram story highlights

Instagram featured story cover, Insta featured story name, featured story icon… these are all parameters to consider when adding a featured story. It is therefore interesting, even essential, to use it to enhance your account and gain more visibility.

Why is it important to use featured stories on Instagram?

These days, featured stories are a communication tool in their own right because they highlight your best posts. Having become essential, they have many advantages. It, therefore, makes sense to consider them in your content strategy.

Publishing a featured story on Instagram allows:

  • A gain in image and notoriety for any brand or company using them.
  • An advertising campaign (shop, products, or services) whether it is a brand or influencers in partnership with the latter who would put it forward.
  • Sharing of customer opinions, which also allows you to work on your image and your notoriety.
  • Online posting of tutorials in specific areas such as beauty, hi-tech, etc.
  • Better communication with subscribers (who am I? FAQs, etc.) thus making it possible to better know the brand or the author of the Insta account.

So to take advantage of the advantages offered by a story on the front page. It should be successful and relevant for your followers.

How to make a great Instagram story?

Making a beautiful Instagram story that is both quality and relevant for its subscribers requires knowing certain tips to better exploit this feature.

Here are our tips for having a successful story:

  • Use the various features offered by Instagram to diversify and enrich your account.
  • Customize the Instagram story background to enhance the content and catch the eye of your audience.
  • Add impactful and relevant text
  • Use filters to highlight visuals if necessary.
  • Check before publishing to avoid any careless errors.
  • Go through an application to use different creative ideas.

Do not hesitate to use the different applications available online to publish attractive and unique stories.

Which application to use to make beautiful stories on Instagram?

Adobe Express is the perfect tool to showcase your stories by creating quality visuals. The app offers lots of story templates for Instagram that you can customize to your liking.

Thus, it is very easy to add several images to the same story, insert effects, change the background of a story, or publish cover images for your featured stories.Adobe Express

Summary: the key points to remember to create a great Instagram story

In conclusion, to make great stories on Instagram, it is important to understand that there are several types of stories. While most only last 24 hours, featured stories can stay on your Instagram profile indefinitely and help highlight important points/topics for your followers.

Making a story on Instagram allows you to interact with your community while sharing moments of your daily life but also to gain notoriety, provided that the story is successful.

To do this, do not hesitate to use Instagram features to embellish and thus highlight your stories. Moreover, there are free apps for Instagram to help you post the best photos/videos.

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