The Collaborative Blog: 6 Good Reasons to Create It

When you start blogging, you rarely think of making your channel a collaborative platform. A collaborative blog can allow you to gain visibility more quickly while offering your audience wider content.

Let’s see in this article, 6 good reasons to create a collaborative blog.

Difference Between a Blog and a Website

I realize that it is still difficult for many people to define what a blog is and especially to distinguish it from a website. Let’s start by defining these supports and what will mainly differentiate them.

Website

To put it simply, the website generally reflects the corporate part of a business. It contains information on the structure, information related to identity, contact points, the product/service offer, etc. These elements are called the static part of the site. However, this same website can have a blog tab, which can be called differently like news, news, information, etc …

If it is integrated into the website, it will be called the dynamic part, because the content changes regularly over time, unlike the information related to the company. In absolute terms, it is a single site that contains the corporate part and the content part (the blog).

Blog

A blog is built in the same way as a website, which by the way is generally built under WordPress. The blog is therefore mainly content-oriented. It’s a website in its construction, but it’s called a blog because it focuses on sharing content in different forms. It is particularly through content that it is easier to work on your natural referencing, and therefore your positioning on search engines.

A corporate site that does not deliver content regularly will be difficult to find on the Internet unless the latter has a good reputation. So brands like Apple, Samsung, etc … are well known enough not to have to create content to generate traffic and visibility. This is not necessarily the case, but these brands could do without if their goal were to seek traffic and visibility.collaborative blog

6 good reasons to create and manage a collaborative blog

A collaborative blog has many advantages, for those who plan to share content on a specific topic. Let’s see 6 good reasons to create a collaborative blog among the most interesting:

1. Promote your blog faster

Promoting a blog after posting is always a tedious job that takes time. Alone, it is difficult to achieve this, especially when you create your social networks at the same time. Without community, you will have to be very patient and not relax your efforts.

However, with a collaborative blog, you can rely on your contributors to share the promotional announcements of your blog. We will thus benefit from the communities of its editors if they agree to play the game.

2. Addressing the lack of content

If you don’t have the ability to write regularly, a collaborative blog will allow you to cover more topics, while providing more content for your audience. This means having a small team of writers or enthusiasts and taking turns writing content according to a schedule.

So each of the writers may have to write only once a week or up to once a month depending on the number of people in your team. Covering a publication calendar will also allow you to better manage the content to be distributed and to anticipate the content to be produced.

If your collaborative blog is well managed, you will be able to produce an article/day in the long term and gain visibility.

3. Vary the angles on the topics covered

No one has absolute knowledge of a domain, and as such, it is preferable to have several solutions to a problem to choose the one that suits you best. This is where it becomes interesting to have a collaborative blog. Each writer will have his own vision, and the reader will be able to identify more easily with one of them according to his aptitudes or predispositions.

At the same time, it is always interesting to compare ideas, choices, and methodologies. At this stage, only a team with which you work collaboratively will be able to offer it to you. Conversely, it is always possible to offer the floor to people when you have a personal blog. However, it must be part of a recurring process to vary the angles.

4. Acquire visibility faster thanks to social networks

Insofar as each editor seeks a minimum to be read, it can be interesting to work according to sharing scenarios, where each one will play the game. The point here is to share the articles of each of the writers on your team, as they go. and as they are written. So each article could potentially be read by members of your editors’ communities.

You will gain traffic and visibility on your blog by maximizing shares from different social accounts. The more writers you have in your team, the more quickly you will be able to gain visibility.

5. Assign roles on content typologies

It is possible to envisage a team of writers by expertise and as such, it will be a question of defining who does what and how. We can imagine a person specializing in computer graphics, another in substantive subjects, another in studies, etc …

By assigning roles in this way, everyone will remain an expert in their field with the care taken in the content, due to the expertise of your contributors. This will give rise to better recognition, where everyone can highlight their expertise.

6. Develop offline actions: Digital events

The advantage of forming a small team of writers around the same platform, allows you to work on parallel actions that can make you known. The creation of recurring events around digital will be beneficial to you to extend your visibility and create a link with your community. You will be able to meet her and allow her to participate in physical events.

This is an excellent lever for creating a more lasting commitment and working on human relations beyond social networks. Meeting your community is part of community management in the field where commitment takes on a new dimension by allowing the weaving of an intra-community link. The members of your community will thus be able to get to know each other. They will also become more faithful to your actions and in particular these events.

In conclusion

If creating a blog is not a simple project, because it requires a long-term commitment, consider the collaborative blog. You will thus offer your audience a look at your activity from different angles. Also, you can more easily overcome the lack of content and visibility to seek.

It’s about creating a small team of writers to start with, and growing it over time. Associate offline activities with your project, such as the creation of digital vents, for example. This point will allow you to gain an image while creating a more solid engagement with your audience.

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